About us

Colourful lingerie created to inspire and accessorise any outfit

I started Somewhere Never because I believe lingerie should be about you — not about being seen through someone else’s eyes. I wanted to create pieces that feel like an extension of your style, your mood, your personality. Somewhere Never is about owning your confidence and wearing your lingerie the way you want — as part of your fashion, not hidden away or hyper-sexualized. These pieces are designed to be seen, lived in, and loved — bold, unapologetic, and completely yours.

In the beginning, I made every piece myself here in Brooklyn, New York. As Somewhere Never grew, I moved production to Europe — our collections are now made in small batches in Romania, where we can keep up with demand without losing the craftsmanship and attention to detail that define us.

All of our embroideries are designed in-house and crafted by a heritage embroidery house in Europe that has been producing couture fabrics for over a century. Every stitch, every thread, carries the tradition of true couture craftsmanship — creating lingerie that feels luxurious, original, and completely unique to Somewhere Never.

This is lingerie made to be seen, worn, and lived in — and I’m so happy you’re here.

Embroidery

Embracing the traditional craft of embroidery and turning it on its head by creating colourful, bold, graphic pieces that are designed to be the ultimate accessory to any outfit. Designed in conjunction with world leading Swiss partners who have nearly a century of experience designing couture fabrics for fashion houses such as Dior, Chanel and Balenciaga.

Buy Better

Lingerie styles are soft and laid back and fully adjustable for a flexible fit; using high quality fabrics and produced in limited numbers making these garments ones to treasure. I’m a big fan of buying less and buying better and long term love. I want your heart to flutter with excitement when wearing Somewhere Never lingerie.

Who are you?

Now for the part that sounds a bit like a dating profile... I’m a Felicity - a British girl who has been lucky enough to call many different places in the world 'home'. I’ve had a long obsession with bras and possess over a decade of experience of working as a senior lingerie designer for various start-ups and global brands. I’m lucky enough to have had designs worn by Shakira, Little Mix, Elle Fanning, Kylie Jenner and Salma Hayek.

Likes: Pop music (Dua Lipa, please can you wear Somewhere Never one day?!), midcentury design, travelling, Copenhagen fashion, colour, Iris Apfel, chocolate, musicals and vintage clothes (especially vintage bras, obviously!)

inspiration for debut collection

Midcentury meets Copenhagen Street Style

The individual embroideries all have their unique inspirations from art and industrial design but they all have the connecting thread of being bold, graphic and modern. I’m turning what is traditionally seen in lingerie on its head and providing fun, statement designs which are made to complete any well-styled outfit.